Nestlé launched an improved MILO recipe with 25% less sugar, as part of the company’s commitment to continuous innovation and providing healthier and tastier choices.
Beside the lower sugar content, Nestlé MILO’s innovation is also manifested through the enrichment of malt, vitamins and minerals.
“Malt is an energy source that signifies the unique and delicious taste of MILO that has long become part of Indonesian families’ daily lives. We also increase the vitamins and minerals content, such as vitamin B3, B6, B12, C, D, calcium, phosphorus and iron. We hope this healthier and tastier MILO can continue to support children to ace their daily activities,” said PT Nestlé Indonesia Beverages Business Unit Business Executive Officer Prawitya Soemadijo.
Beyond providing healthier and tastier choices, Nestlé MILO is also continuously inspiring Indonesian families to adopt active lifestyle through a number of programs such as MILO Football Championship, SIRNAS-MILO Badminton Competition and MILO Jakarta International 10K.
These initiatives are a realisation of Nestlé’s global ambition to help 50 million children lead healthier lives.