Today, Nestlé Indonesia announced a breakthrough in packaging innovation by introducing the first paper straws for packaged drinks, NESCAFÉ Ready-To-Drink, in Indonesia. The new packs will be rolled out throughout the fourth quarter of 2019. This initiative will make Nestlé the first food and beverage company in Indonesia to introduce paper straws for packaged drinks to replace plastic straws. This is in line with the government’s target to reduce plastic waste by 70% in 2025.
“As a pilot initiative, the first NESCAFÉ Lively Yuzu and Cool Coconut with paper straws will be available at Alfamart and Indomaret in the Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi) area. We are planning to roll out this packaging solution for other ready-to-drink products in phases progressively with the ultimate objective of eliminating 450 million plastic straws by full roll-out,” said President Director Nestle Indonesia, Dharnesh Gordhon.
Executive Vice President Nestlé S.A. in charge for Zone Asia, Oceania and sub-Saharan Africa (AOA), Chris Johnson explained, “This is our latest contribution toward Nestlé commitment to make our packaging 100% recyclable or reusable by 2025. However, we know that this is not enough, and we need to do much more to solve the plastic challenge. Our approach to creating a more sustainable and circular system focuses on three core areas of work; developing the packaging for the future, helping to shape a waste-free future, and driving new behavior and understanding. As a company, we want to build awareness, inspire action and champion innovation by leading the way.”
In addition to innovating its packaging to be fully recyclable, Nestlé believes that increasing recycling rates is also vital in helping to shape a waste-free future. Therefore, Nestlé Indonesia will collaborate with packaging supplier, SIG Combibloc Indonesia and business partners, Alfamart & Indomaret to build a waste collection system.
“We know that we cannot change the system alone. It requires collaboration and innovation on a global scale. By working with our partners, from materials scientists and packaging specialists to community groups and NGOs, governments and other companies, we want to create lasting and impactful change,” said Business Executive Officer Ready To Drink Business, Welih Sutidjan.
On the same occasion, MILO also launched the use of 100% recyclable paper cups to serve cold MILO drinks in every sport activities conducted by the brand. This initiative will be rolled out in phases progressively, starting in first quarter 2020. Business Executive Officer Beverages Business Unit Nestlé Indonesia, Prawitya Soemadijo mentioned, “We continue to innovate to inspire Indonesian families to adopt an active and healthy lifestyle through our sports activities. Furthermore, we are also committed to raising public awareness towards the environment starting with the 100% recyclable paper cups to serve cold MILO drinks during our sports activities.”
Committed to driving new behavior and understanding, NESCAFÉ and MILO also invites the younger generation to participate in a social movement #AwalCintaiAlam by reducing their plastic straw consumption.